Berkshire’s Pivot to AI Bets Gets an Immediate Reality Check

(Bloomberg) -- In his first year as Chief Executive Officer of Berkshire Hathaway Inc., Greg Abel has pushed the conglomerate into an entirely new area of investment: artificial intelligence. Most Read from Bloomberg Rubio Weighs Leaving Administration After GOP's Midterm Loss Morgan Stanley Offers $2.3 Billion Debt for Dell Family Deal Hinojosa Seeks 'Balance' With Musk, Regulations in Blue Texas S&P 500 Sinks 4% as AI Washout Rattles Wall Street: Markets Wrap Democrats Clinch Huge Wins on Inflation Anger, Trump Fatigue In a significant departure from Warren Buffett's famous reservations about technology stocks, the new CEO started cutting checks soon after he took on the job. In just a few months, he handed $10 billion to Google parent Alphabet Inc. to support its AI-related investments and plowed another $930 million into Bending Spoons SpA, an Italian conglomerate that uses the technology to transform businesses. But with cracks in the AI trade starting to show, Berkshire's sudden push may appear ill-timed. "I do think that part of this may be a conscious decision to increase their exposure," said Cathy Seifert, an analyst for CFRA Research. "One has to ask the question though, is it a little late?" Since June, Alphabet's Class A and Class C shares have tumbled more than 24% and are now trading below the discounted price at which Berkshire acquired them — prompting some to wonder whether its bet on the firm is a stinker. And while Bending Spoons' stock surged after Berkshire added to its initial investment, the enthusiasm was short-lived: The stock has fallen over the past three weeks. Still, for dedicated value investors and longtime Berkshire observers, such jitters may not really matter. After all, Buffett's 2016 investment in Apple Inc., derided at the time as being late in the iPhone maker's history, turned out to be one of Berkshire's most lucrative bets. Abel likely views Berkshire's AI investments as a long-term wager on the technology's potential, said Meyer Shields, an analyst for Keefe Bruyette & Woods. "He's not trying to send a message to the markets," said Shields. The CEO "can consider these investments with all the conservatism that you would expect at Berkshire Hathaway." And given AI's massive investment needs in the years to come, Berkshire, which was still sitting on a $365.5 billion cash pile at the end of the second quarter, is among the best placed to support the technology's development — and reap potential gains. Investors will have to wait until mid-November to know whether Abel, in a typical value investor mindset, has decided to benefit from the market's concerns around AI, and the lower valuations, to put more money into the trade. Story Continues Solid Growth Meanwhile, Berkshire Hathaway is expected to release its third-quarter earnings Saturday, giving shareholders a peek into the conglomerate's financial standing. The company, with its vast stable of businesses spanning insurance, energy and retail, may benefit from the health of the US economy in the period. "It seems like overall economic growth in the quarter was pretty solid, and so much of Berkshire participates in the economy," Shields said. But as high gas prices and inflation persist, investors may want to pay attention to the firm's collection of retail businesses. "We're hearing a lot of anecdotal stories about the top-end investment portfolios, the wealth effect helping spending, but at the lower end, they're really squeezed," Seifert said. "We could see some of that in Berkshire's consumer businesses." Investors are likely to pay attention to the performance of the firm's insurance businesses, including auto insurer Geico, as well. Last quarter, in sharp contrast to some of its peers, the unit reported lower earnings amid higher losses and advertising expenses. "The overall personal auto insurance market has been rationally competitive," Shields said. "I think what we'll see is reports of a more aggressive growth strategy at Geico." Across the rest of the group, strong traffic data and a fuel surcharge could support the performance of Berkshire's railroad operator, BNSF, according to analysts. Share Buybacks Investors are also expected to monitor whether Berkshire will buy back more of its own shares. After a hiatus that lasted more than a year, the conglomerate resumed share purchases in the first quarter, a sign that Abel and Buffett believe the stock was trading below its intrinsic value. Since then, however, Berkshire shares have reached new heights. It's outperforming the S&P 500 this year. "If that recent uptick in the shares may have quelled their enthusiasm for buying back more shares, I think investors may be a little disappointed in that," Seifert said. Most Read from Bloomberg Businessweek The Elon Musk Era of Politics Is Just Beginning China's Hottest Night Club Is Bringing In $150 Million a Year The Crypto Mogul Behind Trading Powerhouse Hyperliquid Do Celebrities Endorsing Prediction Markets Not Have Enough Money Already? 7 Brew, Gen Z's Anti-Starbucks, Is on an Expansion Spree ©2026 Bloomberg L.P. View Comments